BT
Direct Mail

BT is generally viewed as the slightly stodgy, conservative corporate lumbering older brother in the communications market. We set out to debunk that myth with a series of mailers telling consumers about the positive things about the brand.

At the time multiple users online in the same household was a big stumbling block. Connections were generally slowed down to a snail’s pace or dropped out altogether. BT's new fibre optic connection made this a thing of the past. We thought who would need lots of people online ion one house more than a family of rabbits? We created this tea towel to tell the story of a family of hi-tech Leporidae in a tale of domestic harmony.

Secondly, it may seem hard to believe now, but there was a time not so long ago where wireless was a new thing. BT asked us to encourage people to take up this new innovation, so we created this booklet and series of posters and mailers to tell people what a world without all those horrible wires would be like.