Innocent

Having been instrumental in creating the Innocent name, brand and packaging many moons ago when those guys still had day jobs, they next asked us to design their first recipe book. The 192 page book is divided into three sections. Work (recipes to get you over that hangover or out of bed on a cold morning), Rest (more indulgent treats and boozy cocktail smoothies) and Play (fun drinks for kids and adults who haven't grown up yet). I did all design, copywriting, photography, character origination and illustration for this project - my aim being to create the first recipe book that could make you smile.