Adidas
Snoop ‘We Rule’

Full campaign featuring the enigmatic Snoop for the launch of the limited edition Adidas Defender at Footlocker.

The first film is the TV commercial, followed by five ‘behind the scenes’ YouTube content films featuring characters from the TV spot.

I also took all the photography of Snoop, products and the photos of Venice Beach and the set, which formed a library of images used for press, in-store point of sale, website, online store, Facebook and Tumblr.